niche

niche
[[t]ni͟ːʃ, AM nɪ̱tʃ[/t]]
niches
1) N-COUNT: usu with supp A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products.

I think we have found a niche in the toy market...

Small companies can do extremely well if they can fill a specific market niche.

2) ADJ: ADJ n Niche marketing is the practice of dividing the market into specialized areas for which particular products are made. A niche market is one of these specialized areas.

Many media experts see such all-news channels as part of a general move towards niche marketing...

The Japanese are able to supply niche markets because of their flexible production methods.

3) N-COUNT A niche is a hollow area in a wall which has been made to hold a statue, or a natural hollow part in a hill or cliff.

Above him, in a niche on the wall, sat a tiny veiled Ganesh, the elephant god...

There was a niche in the rock where the path ended.

4) N-COUNT: usu poss N Your niche is the job or activity which is exactly suitable for you.

Simon Lane quickly found his niche as a busy freelance model maker.

Syn:
5) PHRASE: V inflects, oft PHR for pron-refl If you carve a niche for yourself, you organize your work to create a secure position.

...a firm of solicitors that has carved a niche for itself in handling claims for investor compensation...

The new superconductors look set to carve themselves a useful niche in the world's electrical industries.


English dictionary. 2008.

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Synonyms:
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Look at other dictionaries:

  • niche — 1. (ni ch ) s. f. 1°   Enfoncement pratiqué dans l épaisseur de quelque corps solide, pour y placer quelque chose, une statue, un vase, etc. Mettre une statue dans une niche. Le choeur de cette église est orné de saints placés dans des niches.… …   Dictionnaire de la Langue Française d'Émile Littré

  • Niche — (UK /ˈniːʃ/ or US …   Wikipedia

  • Niche — Gewässerkennzahl FR: A4400300 Lage Lothringen, Frankreich Flusssystem …   Deutsch Wikipedia

  • niche — The usual pronunciation is neesh, in the French manner, although the anglicized form nich is also heard. In business jargon, niche (always pronounced neesh, of course) means ‘a special section of the market’ to which the marketing effort for… …   Modern English usage

  • Niche — • A recess for the reception of a statue, so designed as to give it emphasis, frame it effectively, and afford some measure of protection. Catholic Encyclopedia. Kevin Knight. 2006. Niche     Niche …   Catholic encyclopedia

  • niché — niché, ée (ni ché, chée) part. passé de nicher. Logé dans un nid. Un faucon niché au haut d un arbre.    Par extension. •   Lors je lui dis : te voilà mal niché, Petit larron ; cherche une autre retraite : Celle du coeur sera bien plus secrète, J …   Dictionnaire de la Langue Française d'Émile Littré

  • niche — [ nıtʃ ] noun count 1. ) a job or activity that you are good at and that is very suitable for you: She s never really found her niche in life. 2. ) BUSINESS an opportunity to sell a particular product or service that no one else is selling: The… …   Usage of the words and phrases in modern English

  • niche — (n.) 1610s, shallow recess in a wall, from Fr. niche recess (for a dog), kennel (14c.), perhaps from It. nicchia niche, nook, from nicchio seashell, said by Klein and Barnhart to be probably from L. mitulus mussel, but the change of m to n is not …   Etymology dictionary

  • Niche — (n[i^]ch), n. [F., fr. It. nicchia, prop., a shell like recess in a wall, fr. nicchio a shellfish, mussel, fr. L. mytilus.] A cavity, hollow, or recess, generally within the thickness of a wall, for a statue, bust, or other erect ornament. Hence …   The Collaborative International Dictionary of English

  • niche — ► NOUN 1) a shallow recess, especially one in a wall to display an ornament. 2) (one s niche) a comfortable or suitable position in life. 3) a specialized but profitable corner of the market. 4) Ecology a role taken by a type of organism within… …   English terms dictionary

  • niche — [nich; ] Brit also [ nēsh] n. [Fr < OFr nichier, to nest < VL * nidicare < L nidus, NEST] 1. a recess or hollow in a wall, as for a statue, bust, or vase 2. a place or position particularly suitable to the person or thing in it 3. any… …   English World dictionary

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